Copy is about more than just text.
It should move people

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Digital Content

We work directly with you or with your agency, designer or developer to produce the information you share online, including:

  • website copy, SEO content

  • articles, blog posts

  • email newsletters

  • landing pages

  • case studies

  • social media profiles and posts

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Marketing Materials

Writing compelling copy for your sales and marketing materials means getting the right message to the right audience. We’ll create effective messaging, tone and voice for your:

  • brochures

  • company overviews

  • capability statements

  • personnel profiles, bios

  • product spec sheets

  • brand story

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RFPs, Tenders, Bids

A well-written proposal or bid document can mean the difference between winning or losing new business. As specialist bid writers, we can help you and your team with:

  • RFPs (request for proposal), bids

  • bid interviews and workshops

  • project meetings as needed

  • liaising with your design team

  • writing, editing, proofreading

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Business Documents

It’s important that your business documents – online and in print – all communicate cohesively and are targeted to your intended audience. These include:

  • bids, tender responses, RFPs

  • proposals, quoting documents

  • pitches, presentations

  • ops manuals, training materials

  • articles, case studies

  • award entries

Renata Mathewson

BA Hons, MBA, Chartered Marketer

Renata is a professional copywriter with a background in publishing, communications and corporate marketing. She has over 25 years of international experience, having worked for media companies, publishers, marketing departments and bid writing teams in Canada, the UK and New Zealand.

With a range of writing capabilities that includes business writing, technical writing, journalism, academic writing, sales and marketing, Renata brings extensive experience and industry expertise to copywriting projects.

Since her writing career started with the farm report for TV Guide (verrrry glamourous), Renata has written about almost any topic you can think of – race car driving, mining, pulp and paper, fertility treatment, cooking, celebrity gossip, emergency services, prisons, passive homes, armed forces, weight loss products, aviation, lawn bowling, hydro excavation, nutraceuticals  … you name it, she’s probably written about it.

Who We Work With

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Business owners/managers

Our focus is on improving your marketing and helping you grow your business. We create effective messaging for your business documents, bids/RFPs, and marketing materials by getting clear on who your target audience is and what they need and want to know in order to do business with you.

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Marketing departments

We work alongside in-house marketing teams to provide specialist copywriting services – writing new documents and content, reviewing and editing your existing materials, or proofreading what your team produces. Use us for regular monthly content or for special projects as you need extra help.

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Agencies, designers, developers

We understand the need to deliver well-written copy in a timely manner, keeping projects moving forward and adhering to deadlines and budgets. We’ve written for companies in a diverse range of industries and sectors. We’re happy to liaise with you or directly with the client.

 

Resources

We are passionate about providing clients with the tools to confidently manage their business communications and marketing.

We’ve put together a collection of articles on copywriting tips and tricks. Let us know if there’s anything in particular you’d like to know more about.

“We have been working with Renata at Maple Marketing for over 10 years for all our copy work. Renata is just so incredibly easy to work with. She understands our business, the tone we want our messaging to be delivered in and has this amazing skill of deciphering what we are wanting to say and putting it in a way which is well considered, easy to read and makes sense to the audience. Over the years we have worked together on many projects including large brochures, website content, advertisements, email mailouts, etc. We have always found Renata to work very efficiently and always in a timely manner which is brilliant when copy changes can sometimes be required to be turned around quickly. I highly recommended Maple Marketing.”

Marketing Manager, Pharmapac Ltd