maple marketing
Is your website
easy to
find and easy to use?
It has been a pleasure to work with Renata on the rewrite of my sailing school website. After many years of service my site needed the energy and expertise of Renata to get back on track with new text.
Penny Whiting, MBE
Penny Whiting Sailing School
Is your website copy enhancing your SEO?
Effective web writing takes into account that we spend more time browsing and scanning than we do reading. A visitor to your website needs to know within a few seconds whether they have landed on the page they need and where the information is that they require.
Website visitors spend far less time reading copy on your website than they do reading a printed brochure, so you need to get your message to them concisely and clearly. (No, you cannot just copy and paste from your brochure to your website!)
Two things need to be considered for the copy on your website to work:
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You, as a business owner, need to be clear about the main function of your website is it to inform or is to sell (i.e. is there a conversion path you need to lead your visitors along)?
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While you dont need to be a techie to be a good web copy writer, your copy must be written by someone who understands the important role that text on a webpage plays in improving your search engine optimisation.
Eye-tracking studies show how our eyes skim and scan web pages to find what we're looking for.
Effective writing for the web makes
use of
F-writing, or flagpole writing.
We can work with you directly or alongside your website designer/developer.
And don't worry if you've already started the project yourself and now realise that you might want a bit of help. We're used to coming in at all stages of a project.
What is SEO?
Search Engine Optimisation
Optimising or improving how your site ranks in search engine results.
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There are a lot of so-called SEO experts out there promising to get you to the top of Google. Beware.
If you want to know more, we can put you in touch with a couple of good SEO companies who are more substance than sizzle.
A good place to start is the Maple Marketing Website Copy Audit
"I can highly recommend Renata of Maple Marketing. I have been using her services since 2006. Renata has helped me with marketing ideas and has rewritten my marketing materials including website copy. She has simplified the language to make it accessible to potential clients.
Renata has sound advice and fresh ideas - I use her services for anything marketing related."
Fiona
Hall,
Director, Kiffin Ltd
