Every touch point with your customers is a marketing opportunity.
Recently I unsubscribed to a couple of email newsletters, and these were two different confirmation pages that I was taken to.
As you can see, one was quite humorous with a personal touch.
Their message: "We already miss how close we used to be. How about a second chance?"
They even let me know how I could continue to keep up-to-date with their info even if I didn’t want to receive their newsletters.
The other left me cold and feeling unloved.
Their message: "Your subscription preference has been processed and your information has been successfully updated in our database."
This was clearly a missed marketing opportunity. There was no branding, no apology, no other contact information. I won’t even remember who they were in a week’s time.
Remember, every contact with your customers or clients – even the unsubscribed ones – is an opportunity to spread your branding love.
Posted 14 July 2017 | 0 comments
It’s hard to imagine a world before Google.
Yet, if like me, you were born before the 1990s, then chances are you used to say things like, “I don’t know, let’s look that up”. You possibly had a dictionary or a set of encyclopaedias in your house. You may have even had a library card!
I was watching Back to the Future III with my children recently, when a certain phrase made me pause and back up the movie to double check what I had heard. There’s a scene where a despondent Doc Brown says, "Clara was one in a million... One in a billion... One in a googolplex... The woman of my dreams, and I've lost her for all time."
A googolplex! What the heck is that?
Some of you may know that the Google headquarters are referred to as the Googleplex.
But it turns out that a googol is a real word, and it means the number 10 raised to the 100th power. Picture a 1 followed by 100 zeroes.
That’s a pretty large number.
So yeah, Clara was a rare gem.
Now remember, this movie was made in 1990. Google started as a PhD research project in 1996, eventually incorporated in 1998 – almost a decade after Doc uttered those lines.
It turns out that Google takes its name from an alternate spelling of the word googol. Founders Larry Page and Sergey Brin picked the word to signify that the search engine was intended to provide large quantities of information. And inc
So, there you have it. Back to the Future was influencing our future in ways we hadn’t even yet realised.
Posted 18 May 2017 | 0 comments
Every once in a while business advice appears in the most unexpected places. For me recently, it was on the dirt bike track.
It was my first time trying the sport (something I've wanted to do for years!), so needless to say, I was a tad nervous.
The beginner track had a few hills, lumps and tricky turns. But for me, the most challenging part was a flat section that had several ruts and indentations from being ridden over so many times. I kept trying to align my front and back tires perfectly and I was afraid of riding off to the side, on the grass (duh, just because it's a dirt bike, that doesn't mean you have to stay on the dirt).
I therefore kept losing my balance and having little spin out, freak out moments. I managed to stay upright and moving, but I wasn't taking the cleanest lines.
After doing the loop this way about 10 times, I decided to finally change tactics. It was time to employ the "don't look, just gun it" approach. So the next time around, I did just that. I looked off into the distance, squeezed that throttle like a giddy girl, and lo and behold ... I flew threw that patch without a single wobble.
I was ecstatic! I would have fist pumped, but you know, I needed both hands on the handlebars.
With this new sense of accomplishment and excitement, I was able to enjoy the rest of my time out on the course with a new sense of confidence and courage.
On the long drive home I kept thinking about it. That one little patch of ruts and trenches taught me a few things about business and life in general:
I'm afraid I've become slightly addicted to the sport already, so I'll be back for the more challenging course.
Posted 12 November 2015 | 0 comments
How often do you find yourself saying "I'm too busy"? Or, when someone asks how you are, you reply with something along the lines of, "Good, thanks, just busy"?
I had an interesting conversation with a business strategist recently about "being busy" and what this means for many of us.
Many people make the mistake of confusing being busy with being stressed. To me, there's a huge difference. Being busy is simply having a lot to do. Being stressed is about getting anxious or even bad-tempered because of all the things you have to do. To me, stress is the combination of having a lot to do along with negative feelings and emotions that accompany that to-do list.
So what do we do so we're not so busy?
First, decide whether it really is stress or merely busy-ness. If it's stress, then work on the feelings and emotions that having a lot to do creates for you. And take measures to get rid of the anxiety and moods that occur. I'm not a health and wellness coach, so this blog isn't about me making recommendations around diet, breathing, exercise, yoga, etc. Although, even I can tell you, these all do help combat feelings of stress.
And that's the important thing to recognise. Stress is a combination of feelings - feelings that you can control. It's not a state of being. Or at least it shouldn't be.
So back to the topic of how we can become less busy.
This is how I deal with my busy-ness. I consider it simply as a matter of addition and subtraction. Yes, it's that simple. When I add something to my to-do list, I make sure I subtract something. And I work hard at subtracting more than adding. How do I subtract, or delete, things from my to-do list? I follow the rule of the triple D (and no, that has nothing to do with what you're thinking).
The triple D rule is this - either DO, DELEGATE or DITCH.
Go through your to-do list and assign one of these three.
Make sure you're DOING something every day. Tiny steps continuously, steadily lead to great adventures.
If you don't enjoy or excel at something, then DELEGATE it.
And lastly, if something's been on your to-do list for far too long (be honest, you know how long is too long), then chances are you can DITCH it.
Posted 1 July 2015 | 0 comments
I’ll get straight to the point here. The best advice I’ve ever come across is this: when you write things down you significantly improve – in fact you almost guarantee – the chances that they’ll get done.
I’ve always been a list maker. It’s genetic. My sisters and I used to tease my mom for always having lists. Turns out, she was onto something.
This message has been reinforced over and over again in my business career.
Most recently I heard it from the guys from the Buried Life. If you don’t know who they are, check them out at www.theburiedlife.com or read about them at www.fourhourblog.com, the blog of Tim Ferriss, author of The 4-Hour Work Week.
Basically, they’re a group of four university friends who set about accomplishing their list of 100 things to do before they die – before the concept of having a bucket list was on everyone’s bucket list.
So back to the advice... As soon as you write an idea down, something amazing happens. It becomes a project. A project! It takes on a different sense of importance, doesn’t it? All of a sudden you give it more time, more energy, more organisation, and therefore, more chance of success. As the guys say, “Dreams have a funny way of staying dreams. But a project is something that needs to be done.”
And the same is true for your business marketing. We all have ideas. But they don’t get done until first we write them down and, second, we plan how they’re going to get done, when and by whom.
Plans lead to actions; actions lead to results.
So if you don't yet have a written marketing plan, start with a list. Marketing is all about ideas. So write them down and start improving the chances those ideas will get turned into results.
Posted 30 July 2012 | 0 comments