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It may be an online brochure providing visitors with information about your company, products or services. It may be a transactional site where people can order, purchase, register or enrol for something online. Or it may be a combination of these. An effective website entices prospects to become customers of yours. It should have three aspects that make it easy to find and easy to use: • great design• great technical development• great textPeople often underestimate the importance of the third apect — the TEXT. How do you know if the text on your website is working? The Maple Marketing Website Copy Audit is a customised, detailed report showing you how your website currently rates in terms of the language you use throughout your site, the way the text is laid out, and whether the copy used is helping your SEO.
If you are considering redoing
your website, the Maple Marketing
Contact us for more information about pricing.
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Eye-tracking studies show how our eyes skim and scan web pages to find what we're looking for.
Effective writing for the web makes
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What is SEO? Search Engine Optimisation Optimising or improving how your site ranks in search engine results. _______________________________ There are a lot of so-called SEO experts out there promising to get you to the top of Google. Beware. If you want to know more, we can put you in touch with a couple of good SEO companies who are more substance than sizzle. |
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| © 2011 Renata Mathewson • Maple Marketing • Unit 4, 18 Railway Street, Newmarket, Auckland • Ph: +64 (0)21 555 210 • info@maplemarketing.co.nz | |||||||||