maple marketing
What have you
got planned
for your business this year?
This is where we could use clichés like "fail to plan and you plan to fail". Or "without a roadmap, how will you know where you're going?" Better still, "a marketing plan will save you time and money".
But plain and simple, we think marketing plans are cardinal (not to mention the fact that we hate it when organisations can't think of anything more original to say than "we'll save you time and money").
What exactly is a marketing plan?
A marketing plan doesn't need to be 50-page document that takes forever to write, only to be filed away under a pile of other stuff on your desk. It doesn't need to include reams of theory, in-depth competitive research and a SWOT analysis.
No. A marketing plan can be as simple as a one-page document you tack up on the wall. What matters is that you give some thought to what your business objectives are for the next six to twelve months and then write down some plans that will guide you toward those goals.
Think about the activity that you can do that will help you find more customers, increase your repeat business, expand to new markets – whatever it is that you want to achieve. That activity, by the way, doesn't have to just include paid advertising. We can look at other opportunities like e-newsletters, publicity, social networking, events, advertorials, speaking engagements, online marketing, and whatever else you might want to try.
Once we get to
know you and your business a bit better, we can write a marketing plan with
you.
Or we can start you on your way and let you develop it further as you go
along.
"Office Champions is a new NZ-wide franchise launched in April 2008 that specialises in accounts and administration for SMEs. When we started working on our franchise concept in May 2007 we did not have a marketing plan. Once we had developed a brand name and logo we chose Maple Marketing to develop an initial marketing plan for us.
Renata of Maple Marketing researched our marketing options and put together a comprehensive report for us detailing suitable advertising and marketing options together with supporting notes and costs. The report was detailed and contained all advertising contact details, advertising rates, copy deadlines, availability and covered a broad spectrum of media. She also prepared a marketing budget plan for our consideration that was very useful.
Renata is very experienced, thorough and easy to work with. We highly recommend Renata at Maple Marketing."
Ann
Loudon and Susan Gibbons,
Master Franchisors,
Office Champions Ltd
